1. Agreement to Terms

These Terms of Service ("Terms") are a legally binding agreement between you ("you," "your," or "Licensee") and RankBull ("we," "us," or "our"). They govern your RankBull license, the RankBull software, the website at rankbull.io, and the hosted interface we operate (collectively, the "Service").

RankBull is operated by its individual founders and is not currently incorporated as a separate legal entity.

By buying a license, creating an account, or using the Service in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, our Acceptable Use Policy, and our Refund Policy (collectively, the "Agreement"). If you do not agree to all of these terms and policies, you must not use the Service.

We may update these Terms in accordance with Section 21 below. Your continued use of the Service after a change takes effect constitutes your acceptance of the revised Terms.

2. Eligibility

To use the Service, you must meet all of the following eligibility requirements:

You must be at least sixteen (16) years of age. If you are under 16, you are not permitted to create an account or use the Service under any circumstances.
You must have the legal capacity to enter into a binding contract in your jurisdiction of residence.
If you are using the Service on behalf of an organization, company, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, in which case "you" and "your" shall refer to that entity.
You must not have been previously suspended, terminated, or banned from using the Service.
You must not be located in or a resident of any country or region subject to comprehensive sanctions programs that would prohibit your use of the Service.

3. Your Account

Accounts and workspaces are created inside your own RankBulldeployment (see Section 4). By creating and using an account, you agree to the following:

Accurate information. You must provide truthful, accurate, current, and complete information when you register and keep it accurate for as long as you use the Service.
Credential security. You are solely responsible for maintaining the confidentiality of your account credentials, including your password. You must not share your login credentials with any third party.
Account activity. You are responsible for all activity that occurs under your account, whether or not you authorized such activity. You must notify us at support@rankbull.io if you become aware of any unauthorized use of your license key or any security issue in the software.
License key. Your license key identifies your purchase. Do not share or publish it. Anyone who holds it can claim the license, and we may treat use of the key as use by you.
Workspace membership.The software supports workspaces with role-based access control. If you are invited to a workspace by someone else, your access and permissions are determined by that workspace's owner or administrator. You remain bound by these Terms regardless of your role within any workspace.

4. What the Software Is

RankBull is AI-powered SEO software sold as a one-time, perpetual license. It is not a subscription and not a hosted data service. Three things follow from that, and they shape the rest of these Terms:

You run the backend. The RankBull backend runs on a Convex deployment that you own and control. Your sites, articles, keyword data, brand profiles, tracking results, and integration credentials are stored there, on your infrastructure.
We host the interface. We operate the shared frontend at rankbull.io that your browser uses to work with your deployment, plus a small license registry that records who owns which license and which deployment it points at.
You bring your own API keys. The software calls third-party providers (for example Gemini, OpenAI, DataForSEO, Fal, and Resend) using API keys from accounts you open yourself. We supply no credits, no quota, and no usage allowance of any kind.

The software provides the following core capabilities:

AI search visibility tracking: monitoring how generative AI engines (such as ChatGPT, Perplexity, AI Overviews, Claude, Gemini, AI Mode, and Grok) mention and cite your brand, including visibility scores, tracked prompts, citations, and competitor comparisons.
Website analysis and brand understanding: automated crawling and AI-driven analysis of your website to understand your brand voice, target audience, content themes, and site structure.
Keyword research and SEO intelligence: keyword discovery, search volume analysis, keyword difficulty scoring, SERP analysis, competitor gap identification, and topic clustering powered by third-party SEO data providers and AI models.
AI content generation: automated creation of SEO-optimized blog articles including content briefs, full article drafts, internal link insertion, meta tag optimization, FAQ schema generation, and quality scoring.
Content management and review: article lifecycle management including drafting, versioning, quality assessment, and editorial review workflows.
Automated publishing: direct publishing of approved content to your connected content management system (for example WordPress, Shopify, or Framer) via API integration.
Analytics and reporting: dashboards and reports covering content performance, keyword opportunities, provider spend, and quality metrics.

We may modify, improve, or discontinue features of the software and the hosted interface. Material changes are handled under Section 12.2.

5. License & Payment

5.1 One-Time Purchase

RankBull is sold as a single payment for a perpetual license. There are no recurring fees, no monthly or annual plans, no per-seat pricing, and no usage credits. Your license does not expire and does not auto-renew, so there is nothing to cancel.

5.2 What the License Includes

The license sold on this website is a single lifetime license with unlimited workspaces and unlimited sites. Every feature of the software is included; there are no capacity tiers, no feature gates, and no per-seat charges.

Capacity is bounded only by the infrastructure and provider accounts you supply. If we offer capacity-limited licenses through a marketplace in future, the limits that apply to a given license will be stated at the point of that sale.

5.3 Scope of the License

We grant you a non-exclusive, non-transferable, perpetual license to run the RankBull backend on a deployment you control, for your own business or the businesses of your clients, within the limits of your tier. You may not resell, sublicense, redistribute, or white-label the software, and you may not share or publish your license key, without our prior written consent.

5.4 Running Costs Are Yours

The license fee covers the software. It does not cover what the software consumes. You pay your own providers directly for AI model usage, SEO data, image generation, email delivery, and your Convex deployment. Those costs are set by those providers, are billed to your accounts, and are not paid to or through us. We cannot control them and do not refund them.

5.5 Taxes

Prices are exclusive of applicable taxes unless stated otherwise. You are responsible for any sales tax, value-added tax (VAT), goods and services tax (GST), or other taxes or duties imposed by your jurisdiction in connection with your purchase. We or the payment provider handling your purchase may collect applicable taxes where required by law.

6. Refunds & Ending Your Use

6.1 Refunds

Because RankBull is a one-time purchase, there is no subscription to cancel and no recurring charge to stop. All sales are final: the license key is delivered immediately and installs software onto infrastructure you own, so purchases are not refundable. If something is wrong, contact us at support@rankbull.io and we will fix it. The full position, including your statutory rights and the terms of the marketplace or payment provider you bought through, is set out in our Refund Policy.

6.2 Ending Your Use

You may stop using the Service at any time. Because the backend runs on your own deployment, stopping is entirely in your hands: you can shut the deployment down, export your data, or move it elsewhere without our involvement. Stopping does not, by itself, entitle you to a refund.

6.3 Your Data

We do not hold your product data, so there is nothing for us to delete on your behalf. Your articles, keyword research, brand profiles, tracking results, provider API keys, and CMS credentials live in your own deployment and are removed when you remove them or when you delete the deployment. The only records we keep are the license registry records described in our Privacy Policy.

7. User Content & Intellectual Property

7.1 Your Content

You retain all ownership rights to the content, data, and materials you provide to the software, including your website content, brand information, images, logos, and anything else you upload or connect (collectively, "Your Content").

7.2 AI-Generated Content Ownership

You own all AI-generated content the software creates for you. Articles, blog posts, meta descriptions, titles, FAQ answers, content briefs, and any other output produced by the generation pipeline (collectively, "Generated Content") are your property. We make no claim of ownership over it and place no restriction on how you use, modify, publish, or commercialize it.

7.3 We Do Not Hold Your Content

Your Content and Generated Content are processed and stored inside your own deployment, and are sent from there to the third-party providers you have connected. We do not need, request, or receive a copy, so we do not need a license to it. The exception is anything you send us yourself — for example a screenshot or an article attached to a support email — which we use only to answer your request.

7.4 RankBull Intellectual Property

The software itself (including the RankBullplatform, website, source code, algorithms, model configurations, prompt systems, user interface designs, documentation, trade names, trademarks, and logos) remains our exclusive property and that of our licensors. Your license is a right to run the software as described in Section 5; it does not transfer ownership of any part of it.

8. AI-Generated Content Disclaimer

You acknowledge and agree to the following regarding content generated by the software:

AI limitations. All Generated Content is produced by artificial intelligence systems run through the provider accounts you connect. AI-generated content may contain factual errors, inaccuracies, outdated information, hallucinations, biases, or omissions. We do not guarantee the accuracy, completeness, reliability, or fitness for purpose of any Generated Content.
User review responsibility. You are solely responsible for reviewing, fact-checking, editing, and approving all Generated Content before it is published to your website or distributed in any manner. Publishing unreviewed AI-generated content is done entirely at your own risk.
No guarantee of results. We do not guarantee any specific SEO rankings, search engine indexation, AI-engine visibility, organic traffic increases, conversion rates, revenue improvements, or any other business outcome. Search engines and AI engines are controlled by third parties and change without notice.
Not professional advice. Generated Content does not constitute and should not be relied upon as legal advice, medical advice, financial advice, tax advice, or any other form of professional counsel. If your website operates in a regulated industry (for example healthcare, finance, or law), you must ensure all published content is reviewed by qualified professionals before publication.
Legal compliance. You are solely responsible for ensuring that all Generated Content published on your website complies with all applicable laws, regulations, industry standards, and third-party rights, including copyright, trademark, defamation, consumer protection, advertising standards, and data protection laws in your jurisdiction.
Content moderation. The quality scoring system evaluates Generated Content against rubrics covering accuracy, topical depth, readability, and SEO correctness. That automated assessment is not a substitute for human editorial review. Quality scores are indicative, not definitive.

9. Website Crawling & Credentials

9.1 Crawling Runs From Your Deployment

When you connect a website, your deployment crawls its publicly accessible pages, sitemaps, metadata, and content to build brand understanding, find internal linking opportunities, and inform content generation. The crawler runs on your infrastructure, under your control, and the results are stored there.

9.2 Authority to Connect a Website

You represent and warrant that you own, or are authorized to manage, every website you connect. You must have the legal right to crawl and analyze it. You may not connect websites you do not own or have explicit authorization to manage.

9.3 Credentials and API Keys

To publish content or call providers, you supply credentials — a WordPress application password, a Shopify or Framer token, provider API keys, and similar. You acknowledge and agree that:

Credentials are stored in your own deployment, encrypted at rest using AES-256-GCM. They are never sent to us and we have no way to read them.
Credentials are decrypted only at the moment of use and are not logged, cached, or persisted in plaintext.
Credentials are used only to perform the actions you configure — publishing content, verifying a connection, or calling a provider on your behalf.
We recommend application-specific passwords or API keys scoped to the minimum permissions the integration needs, rather than your primary login credentials.

9.4 Revoking Access

You can disconnect any website, CMS, or provider at any time from your dashboard. Doing so stops the crawls and deletes the stored credential from your deployment. Content already generated or published is not affected. If you need help, contact us at support@rankbull.io.

10. Acceptable Use

Your use of the Service is subject to our Acceptable Use Policy, which is incorporated into these Terms by reference. Without limiting that policy, you agree that you will not use the Service to:

Generate, publish, or distribute spam, unsolicited bulk content, or content designed solely to manipulate search engine rankings through deceptive means.
Create content that is illegal, harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable under applicable law.
Engage in SEO manipulation that violates Google Search Essentials (formerly Webmaster Guidelines), Bing Webmaster Guidelines, or the terms of service of any other search engine.
Generate content that infringes the intellectual property rights, privacy rights, or other rights of any third party.
Attempt to reverse-engineer, decompile, disassemble, or otherwise derive the source code, algorithms, or prompt templates of the software beyond what your license permits.
Resell or redistribute the software, your license key, or access to your deployment as a competing service without our prior written consent.
Interfere with or disrupt the integrity, security, or performance of the hosted interface, including introducing malware, overloading it, or exploiting vulnerabilities.
Generate content for websites or businesses that promote illegal activities, hate speech, violence, or exploitation.

Violation of the Acceptable Use Policy may result in suspension of your access to the hosted interface and support, and in serious cases revocation of your license, without refund.

11. Third-Party Services & Your API Keys

The software does its work through third-party providers that you sign up with and pay directly. These typically include:

Convex (Convex, Inc.): the deployment that runs your backend and stores your data.
Google Gemini (Google LLC): primary AI model provider for content generation, analysis, and scoring.
OpenAI (OpenAI LLC): fallback AI model provider, and an engine queried by visibility tracking.
DataForSEO (DataForSEO Inc.): keyword research, search volume metrics, SERP data, and AI Overviews data.
Fal: article image generation.
Resend: transactional and digest email delivery.

You acknowledge and agree that:

The accounts are yours. You are responsible for opening them, keeping the keys secure, staying within their terms, and paying their bills. We are not a party to those agreements.
Your data goes to them, not to us. Your website content, keywords, and prompts are sent from your deployment to these providers under the terms and privacy policies of your own accounts with them.
Their limits are your limits. Outages, rate limits, policy changes, price changes, or account suspensions at any provider will affect what the software can do, and we cannot control or compensate for that.
When you connect a CMS (such as WordPress, Shopify, or Framer), that platform's terms apply to you in addition to these Terms.
We are not responsible for the acts, omissions, pricing, privacy practices, or policies of any third-party provider.

12. Availability & Modifications

12.1 Availability

The Service is provided on an "as is" and "as available" basis. We host the shared frontend and the license registry, and we do not guarantee any specific level of availability, uptime, or response time for them. The availability of your own backend depends on your Convex deployment and the providers you have connected, which are outside our control.

We may perform scheduled and unscheduled maintenance that temporarily reduces availability of the hosted interface. Where practicable, we will give advance notice.

12.2 Modifications

We may modify, update, or discontinue features of the software and the hosted interface at any time. For material changes that significantly reduce functionality, we will use commercially reasonable efforts to give at least thirty (30) days' notice before the change takes effect. When we publish a new release, you choose when to install it on your deployment.

12.3 Force Majeure

We shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from events beyond our reasonable control, including natural disasters, acts of government, pandemics, wars, terrorism, cyberattacks, third-party service outages, internet infrastructure failures, power outages, or labor disputes.

13. Limitation of Liability

To the maximum extent permitted by applicable law:

In no event shall RankBull, its founders, affiliates, officers, agents, contractors, or licensors be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, regardless of the cause of action or theory of liability, even if we have been advised of the possibility of such damages.
Without limiting the foregoing, we shall not be liable for any damages arising from or related to:
- Lost profits or revenue: any loss of business, revenue, anticipated savings, or commercial opportunity.
- Lost data: any loss, corruption, or unauthorized access to data or credentials held in your deployment.
- Business interruption: any disruption to your business operations, website, or publishing schedule.
- Provider costs: any charges billed to you by the AI, SEO, image, email, or infrastructure providers whose keys you connect, including charges caused by misconfiguration, runaway jobs, or a compromised key.
- SEO ranking changes: any decrease in search engine rankings, AI-engine visibility, organic traffic, or indexation status.
- Third-party actions: any acts, omissions, or failures of third-party providers, search engines, or CMS platforms.
- Content accuracy: any inaccuracies, errors, or omissions in AI-generated content, including claims arising from publishing it.
Our total aggregate liability to you for all claims arising out of or relating to these Terms or the Service shall not exceed the amount you actually paid us for your RankBull license.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions the above limitations apply to the fullest extent permitted by law. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

14. Indemnification

You agree to indemnify, defend, and hold harmless RankBull, its founders, affiliates, agents, contractors, and licensors from and against any and all claims, demands, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees and legal costs) arising out of or in connection with:

Your use of, or inability to use, the Service.
Your Content or any Generated Content published to your website or distributed by you.
Your violation or breach of any provision of these Terms, the Privacy Policy, the Acceptable Use Policy, or any applicable law or regulation.
Your violation of any rights of a third party, including intellectual property rights, privacy rights, or contractual rights.
Any claim by a third party related to content published to your website through the software, including claims of defamation, copyright infringement, trademark infringement, or violation of consumer protection laws.
Your failure to review, verify, or edit Generated Content before publication.
Your operation of your own deployment, including how you configure, secure, and back it up, and how you handle any personal data you process in it.
Any unauthorized use of your account or license key, whether or not you authorized it.

This indemnification obligation survives the termination or expiration of these Terms and your use of the Service.

15. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory, or otherwise.

To the maximum extent permitted by applicable law, we expressly disclaim all warranties, including:

Implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Any warranty that the software will be uninterrupted, error-free, secure, or free from viruses, bugs, or other harmful components.
Any warranty that AI-generated content will be accurate, complete, current, reliable, or suitable for any particular purpose.
Any warranty regarding SEO results, AI-engine visibility, search rankings, traffic levels, indexation outcomes, or business performance.
Any warranty that the software will meet your specific requirements or expectations, or that it will remain compatible with any third-party provider whose API changes.
Any warranty regarding the security of the deployment you operate, which is your responsibility to configure and maintain.

No information or advice, whether oral or written, obtained from us or through the Service creates any warranty not expressly stated in these Terms. Any reliance you place on the Service, its outputs, or Generated Content is strictly at your own risk.

16. Termination

16.1 Termination by You

You may stop using the Service at any time, as described in Section 6.2. Your license is perpetual, so there is nothing to cancel and no notice to give.

16.2 Suspension or Termination by Us

We may suspend your access to the hosted interface and to support, and for material breach revoke your license, if:

You violate these Terms, the Acceptable Use Policy, or any other policy incorporated by reference.
You resell, redistribute, or share your license key or the software outside the scope of Section 5.3.
Your conduct is reasonably believed to be harmful to other users, to us, or to third parties.
Law enforcement or another government agency requires it.
We discontinue the hosted interface, in which case we will give notice under Section 12.2.

16.3 Immediate Termination

For serious violations — including fraud, illegal activity, creation of harmful or illegal content, or security attacks against the hosted interface — we may act immediately and without prior notice. No refund is issued on termination for cause.

16.4 Effects of Termination

Where we terminate your license:

Your right to use the hosted interface and the software ends immediately, and you must stop running it.
Your data is unaffected by us. It stays in your deployment, and exporting or deleting it remains entirely in your hands.
We may remove your entry from the license registry, which ends sign-in through the hosted interface.

16.5 Surviving Provisions

The following sections survive any termination or expiration of these Terms: Section 7 (User Content & Intellectual Property), Section 8 (AI-Generated Content Disclaimer), Section 13 (Limitation of Liability), Section 14 (Indemnification), Section 15 (Disclaimer of Warranties), Section 17 (Dispute Resolution), Section 18 (Governing Law), Section 19 (Severability), and Section 20 (Entire Agreement), together with any other provision that by its nature should survive.

17. Dispute Resolution

17.1 Informal Resolution

Before starting any formal dispute resolution proceeding, you agree to first try to resolve the dispute informally by contacting us at support@rankbull.io with a detailed description of your concern. We will attempt to resolve it through good-faith negotiation within thirty (30) days of receiving your notice. Most disputes can be resolved this way.

17.2 Binding Arbitration

If a dispute cannot be resolved through informal negotiation within the thirty-day period, you and RankBull agree that it shall be resolved exclusively through binding arbitrationadministered in accordance with the rules of the Indian Council of Arbitration or such other arbitration institution as the parties may mutually agree. The arbitration shall be conducted by a single arbitrator, in the English language, and the seat of arbitration shall be in India. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

17.3 Class Action Waiver

You and RankBull agree that any dispute resolution proceedings shall be conducted solely on an individual basis and not as a class action, class arbitration, or any other type of representative or collective proceeding. You waive any right to participate in or bring claims as a plaintiff or class member in any purported class, collective, or representative proceeding. The arbitrator may not consolidate more than one person's claims.

17.4 Small Claims Exception

Notwithstanding the above, either party may bring an individual claim in a small claims court of competent jurisdiction as an alternative to arbitration, provided the claim falls within the jurisdictional limits of that court.

17.5 Injunctive Relief

Nothing in this Section prevents either party from seeking injunctive or other equitable relief from a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of a party's intellectual property rights, confidential information, or other proprietary rights.

18. Governing Law

These Terms and any dispute arising out of or in connection with them or the Service shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles. To the extent legal proceedings are brought outside of arbitration (as permitted under Section 17), you agree to submit to the exclusive jurisdiction of the courts located in India.

19. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction or arbitrator, the invalidity of that provision shall not affect the validity or enforceability of any other provision. The remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent, or if modification is not possible, it shall be severed from these Terms.

20. Entire Agreement

These Terms, together with the Privacy Policy, the Acceptable Use Policy, and the Refund Policy, constitute the entire agreement between you and RankBull regarding the Service and supersede all prior or contemporaneous communications, representations, understandings, and agreements, whether written or oral. No waiver of any provision of these Terms shall be deemed a further or continuing waiver of that or any other provision, and our failure to assert any right or provision shall not constitute a waiver of it.

21. Changes to Terms

We may modify, amend, or update these Terms. When we make changes:

We will give at least thirty (30) days' prior notice of material changes by email to the address on your license record and/or by posting a prominent notice in the hosted interface.
The "Last Updated" date at the top of these Terms will be revised.
Non-material changes (such as typographical corrections or clarifications that do not alter the substantive meaning) may be made without advance notice.

Your continued use of the Service after the effective date of any change constitutes acceptance of the revised Terms. If you do not agree to them, your remedy is to stop using the Service. A change to these Terms does not retroactively change what you paid or the license you bought.

22. Contact

If you have questions, concerns, or feedback about these Terms, contact us at:

Email: support@rankbull.io

We aim to respond to all inquiries within a reasonable timeframe. For time-sensitive matters relating to account security or unauthorized access, please include "URGENT" in the subject line.