Acceptable Use Policy

1. Purpose

This Acceptable Use Policy ("AUP") governs your use of the RankBull software and the hosted interface we operate, including all AI content generation, SEO research, publishing, and related features (collectively, the "Service"). It supplements and is incorporated into the RankBull Terms of Service. Where this AUP and the Terms conflict, the more restrictive provision applies.

You run RankBull on your own deployment, so most of these rules are not things we can enforce technically — they are the terms on which your license is granted. Because the software produces content at scale and can publish it automatically, responsible use matters: for the people who read what you publish, for the search and AI engines that index it, and for the reputation of the tool.

By using the Service, you agree to comply with this AUP. If you do not agree, stop using the Service.

2. Prohibited Content

You must not use RankBull to generate, edit, store, or publish any of the following categories of content. This applies to all content created through the Service, whether published automatically, published manually, or saved as drafts inside your deployment.

2.1 Illegal Content

Content that is illegal under applicable law, or that promotes, facilitates, instructs, or encourages illegal activities, including but not limited to fraud, theft, trafficking, money laundering, terrorism, or the manufacture or distribution of controlled substances.

2.2 Hate Speech & Harassment

Content that promotes hatred, violence, discrimination, or harassment against any individual or group based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, age, disability, or any other protected characteristic. This includes threats of violence, intimidation, bullying, and content designed to demean or dehumanize.

2.3 Sexually Explicit or Exploitative Content

Sexually explicit material, pornography, or content that depicts or promotes sexual exploitation. This prohibition applies regardless of whether the content involves real individuals, fictional characters, or AI-generated depictions.

2.4 Intellectual Property Infringement

Content that infringes, misappropriates, or violates any third party's intellectual property rights, including copyright, trademark, trade secret, or right of publicity. You must not useRankBullto reproduce copyrighted works without authorization, create content that is confusingly similar to trademarked brands, or generate material that passes off another party's work as your own.

2.5 Misinformation & Disinformation

Deliberately false, misleading, or deceptive content created with the intent to deceive readers, manipulate public opinion, or cause harm. This includes fabricated news, conspiracy theories presented as fact, deepfake-style textual impersonation, and content that misrepresents scientific consensus on matters of public health or safety.

2.6 Impersonation

Content that impersonates or falsely claims affiliation with any real person, company, organization, government entity, or public figure, unless you have explicit written authorization to create content on their behalf. This includes creating content that falsely implies endorsement by or association with a third party.

2.7 Dangerous Activities

Content that promotes, instructs, or encourages dangerous activities, including but not limited to self-harm, suicide, eating disorders, drug abuse, weapons manufacturing, explosives creation, or any activity that poses a serious risk of physical harm to any person.

2.8 Unauthorized Professional Advice

Content that presents AI-generated information as professional medical, legal, financial, tax, or therapeutic advice. While RankBull may be used to generate informational or educational content in these domains, such content must include appropriate disclaimers making clear that it does not constitute professional advice and that readers should consult qualified professionals for their specific situations.

2.9 Malware & Phishing

Content designed to distribute malware, viruses, ransomware, or other malicious code. Content that facilitates phishing, social engineering, credential harvesting, or any form of cyber attack. This includes generating deceptive emails, fake login pages, or content designed to trick users into revealing sensitive information.

2.10 Content Targeting Minors

Content that targets, exploits, or endangers minors in any way. This includes content that seeks to collect personal information from children, content that is sexually suggestive involving minors, content designed to groom or manipulate minors, and any content that violates the Children's Online Privacy Protection Act (COPPA) or equivalent laws in other jurisdictions.

3. Prohibited SEO Practices

RankBull is built to generate high-quality, search-engine-optimized content that follows white-hat SEO best practices. You must not use the Service to engage in any search engine manipulation tactics that violate Google Search Essentials (formerly Google Webmaster Guidelines) or the equivalent policies of other major search engines. Specifically, you must not use RankBullfor:

3.1 Keyword Stuffing

Artificially inflating keyword density, inserting hidden keywords, or manipulating generated content to include unnatural keyword repetition beyond what serves the reader. While RankBull optimizes content for target keywords, you must not override or manipulate this process to produce keyword-stuffed output.

3.2 Cloaking

Presenting different content to search engine crawlers than what is shown to human visitors. You must not use content generated byRankBull as part of a cloaking scheme, nor configure your website to serve RankBull-generated content selectively to search engines while displaying different content to users.

3.3 Link Schemes

Using RankBull-generated content as part of manipulative link-building schemes, including but not limited to: link farms, private blog networks (PBNs), excessive reciprocal link exchanges, paid link insertion without proper nofollow or sponsored attributes, or any other practices designed to artificially inflate PageRank or domain authority.

3.4 Doorway Pages & Thin Content

Generating large volumes of low-quality, thin, or substantially similar pages created solely for the purpose of ranking for specific search queries rather than providing genuine value to readers. Each article generated through RankBull should serve a distinct user intent and provide substantive, useful information.

3.5 Content Without Human Review

Publishing AI-generated content at scale without any human review or oversight. While RankBull automates content creation and can auto-publish to your CMS, you are responsible for establishing a review workflow, whether that involves reviewing individual articles before publication, spot-checking published content regularly, or configuring RankBull's quality thresholds to ensure only high-quality content is published automatically. Fully unmonitored, unchecked bulk publishing is prohibited.

3.6 Content Spinning & Cross-Domain Manipulation

Using RankBull to generate spun, paraphrased, or substantially similar versions of the same content for publication across multiple domains or websites with the intent of manipulating search engine rankings. Each piece of content should be original and tailored to the specific site and audience for which it is generated.

3.7 Deceptive Site Purpose

Using RankBull-generated content to misrepresent the purpose, nature, or authority of a website to search engines or users. This includes using AI content to make a site appear to be an authoritative source in a field where it has no genuine expertise, creating fake review sites, or building sites whose sole purpose is to monetize search traffic without providing genuine value.

3.8 Other Search Engine Violations

Any other practices that violate the published guidelines of major search engines, including Google Search Essentials, Bing Webmaster Guidelines, or equivalent policies. If search engines update their guidelines to prohibit additional practices, those prohibitions are automatically incorporated into this AUP.

4. System & License Abuse

You must not engage in any activity that compromises the security or availability of the hosted interface and license registry we operate, or that abuses the license you were granted. The following activities are prohibited:

4.1 Unauthorized Access

Attempting to access, view, modify, or delete data belonging to other users, workspaces, deployments, or license holders without authorization. This includes exploiting vulnerabilities, bypassing access controls, or using credentials or license keys that do not belong to you.

4.2 Reverse Engineering

Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code, algorithms, prompts, model weights, or underlying technology of the Service. This includes attempting to extract, reconstruct, or replicate the AI prompts, content generation pipeline, quality scoring algorithms, or SEO intelligence logic used by RankBull.

4.3 Scraping the Public Website

Using bots, spiders, scrapers, or other automated means to extract data from our public website, free tools, or hosted interface beyond normal use. This does not restrict your own data: everything inside your deployment is yours to export however you like.

4.4 Circumventing Licensing

Circumventing, bypassing, or attempting to defeat the licensing of the software — including using RankBull without a valid license, forging or tampering with a license record, sharing or reusing a license key across installations beyond what your license permits, spoofing identifiers, or exploiting bugs to obtain access you did not buy.

4.5 Unauthorized Resale or Redistribution

Reselling, sublicensing, redistributing, or white-labeling the RankBull software, its source code, or your license key without our prior written authorization. You may use the software to do SEO work for your clients; you may not hand them the software itself or resell access to it as a product of your own.

4.6 Infrastructure Interference

Interfering with or disrupting the servers, networks, or infrastructure we operate, including denial-of-service attacks, resource exhaustion attacks, injection attacks, or any activity that degrades the hosted interface for other license holders.

4.7 License Evasion

Creating additional accounts, deployments, or identities to obtain capacity you did not buy, to evade an enforcement action such as a suspension, or to redeem a license key that is not yours.

4.8 Credential Sharing

Sharing your account credentials or license key (email, password, session tokens, API keys, deploy keys) with unauthorized third parties. You are responsible for keeping them confidential and for all activity that occurs under your account. To give teammates access, use the workspace member invitations built into the software.

4.9 Competitive Use

Using the Service, or any data, content, insights, or outputs obtained through the Service, to build, enhance, train, or operate a product or service that competes with RankBull. This includes usingRankBull-generated content to develop competing AI content generation tools, benchmarking the Service for competitive analysis, or using the Service to reverse-engineer RankBull's content strategies for use in a competing product.

5. Content Quality Standards

RankBull employs automated quality scoring, editorial guidelines, and publish-threshold gates to help ensure that generated content meets high standards. However, the ultimate responsibility for content published to your website rests with you. By using the Service, you acknowledge and agree to the following:

• Human Review Responsibility. You are responsible for reviewing all content generated by RankBull before it is published to your website or shared publicly. Even when using auto-publish features, you must periodically review published content to ensure accuracy, quality, and appropriateness.
• Accuracy & Appropriateness. You must ensure that all content published through the Service is accurate, truthful, and appropriate for your target audience. AI-generated content may contain errors, outdated information, or hallucinated facts. It is your responsibility to verify factual claims before publication.
• Legal & Regulatory Compliance. You must ensure that all content published through the Service complies with all applicable laws, regulations, and industry standards in every jurisdiction where your content is accessible. This includes advertising regulations, industry-specific content requirements (e.g., HIPAA for healthcare, FTC guidelines for endorsements), and consumer protection laws.
• AI Disclosure. Where required by applicable law, regulation, platform policy, or industry standard, you must properly disclose that content was generated with the assistance of artificial intelligence. You are solely responsible for understanding and complying with AI disclosure requirements in your jurisdiction and industry.

6. Reporting Violations

If you become aware of content or activity produced with RankBullthat you believe violates this Acceptable Use Policy, please report it. We cannot see what runs on other people's deployments, so reports are often the only way we learn.

To report a violation, email support@rankbull.io with the following information:

• A description of the content or activity you believe violates this AUP.
• The URL(s) or location of the content in question, if applicable.
• Any supporting evidence or context that would help us investigate.
• Your contact information so we may follow up if needed.

We review all reports and will take appropriate action as described in Section 7 below. We may not be able to share the specific outcome of our investigation with the reporter, but we take every report seriously. RankBull will not retaliate against any user who reports a violation in good faith.

7. Enforcement & Consequences

We may investigate any suspected violation of this AUP and act on it. Because the software runs on your deployment, our enforcement options are limited to the license and the services we operate:

7.1 Warning

For first-time or minor violations, we may issue a written warning by email describing the conduct and what is needed to return to compliance.

7.2 Correction Required

We may require you to stop the offending activity and remove or unpublish the offending content. We cannot do this for you — the content is on your deployment and your website — so compliance is your responsibility once you have been notified.

7.3 Temporary Suspension

We may temporarily suspend your access to the hosted interface and to support while a violation is investigated or corrected. During a suspension you may not create new accounts or redeem other license keys to get around it.

7.4 License Revocation

For serious violations, repeated violations after warning, or conduct that poses significant risk to us or to third parties, we may revoke your license and remove your license record, permanently and without prior notice. Your right to run the software then ends and you must stop using it. Your data is unaffected: it stays on your deployment, and removing it is up to you.

7.5 No Refund

If your license is suspended or revoked for a violation of this AUP, you are not entitled to a refund of the license fee. Provider costs you have already run up are between you and those providers.

7.6 Law Enforcement Referral

Where we reasonably believe that a violation involves illegal activity, including but not limited to fraud, child exploitation, terrorism, intellectual property theft, or cyber attacks, we may report the violation and share relevant account information with appropriate law enforcement authorities without prior notice to you, to the extent permitted or required by applicable law.

7.7 Sole Discretion

All enforcement decisions are made at RankBull's sole and absolute discretion. We are not obligated to provide advance warning before taking enforcement action, particularly in cases involving serious or imminent harm. Our decision to take or not take enforcement action in one instance does not constitute a waiver of our right to take enforcement action in other instances.

8. Changes to This Policy

We may update or modify this Acceptable Use Policy from time to time to reflect changes in our Service, legal requirements, industry standards, or enforcement practices. When we make material changes, we will provide at least 30 days' prior notice before the changes take effect. Notice may be provided by:

• Sending an email to the address on your license record.
• Displaying a prominent notice in the RankBull interface.
• Posting the updated policy on our website with a revised "Last Updated" date.

Your continued use of the Service after the effective date of any updated AUP constitutes your acceptance of the revised terms. If you do not agree with the changes, you must stop using the Service before the updated policy takes effect. We encourage you to review this AUP periodically to stay informed of your obligations.

9. Contact Us

If you have any questions, concerns, or feedback about this Acceptable Use Policy, or if you need clarification on whether a particular use case is permitted, please contact us:

• Email: support@rankbull.io

We aim to respond to all inquiries within a reasonable timeframe and are happy to give guidance on responsible use of the software.