How much does AI visibility tracking cost in 2026?

Published entry prices run from $20 to $800 per month as of 29 September 2026. Under $100: Rankscale (from $20), Otterly.ai and RankBull ($29), Knowatoa ($59), Writesonic ($79) and Semrush's AI Visibility Toolkit ($99 billed annually). Between $100 and $300: Trakkr ($100), Ahrefs Brand Radar (from $199) and Scrunch AI ($250). Above that: AthenaHQ ($295 after a free tier), Goodie AI ($399) and Evertune ($800). Profound and Brandlight publish no price at all.

What is prompt metering?

Most AI visibility tools charge by the number of questions ('prompts') they track, or by credits consumed per AI response. Semrush's toolkit covers 25 prompts on one domain for $99/month; Otterly's $29 tier covers 15 prompts across four engines, with Gemini, Claude and Google AI Mode as add-ons costing $9 to $439 a month. AthenaHQ and Rankscale meter credits, so the monthly bill depends on how much you track. The meters, not the headline price, are where costs escalate.

What is the cheapest way to track AI visibility?

Free, if you only need a snapshot: AthenaHQ's Essential tier includes $25 of credit across five engines, and asking ChatGPT and Gemini your own buying questions costs nothing. Among paid tools, Rankscale advertises from $20/month, and Otterly.ai and RankBull both start at $29 — Otterly gives more tracking breadth at that price (15 prompts, 4 engines), RankBull adds the article writing and publishing. RankBull's $499 one-time licence is the cheapest option beyond roughly eighteen months.

Which AI visibility tools publish their pricing?

Most do. As of 29 September 2026, thirteen of the fifteen tools we checked show a price on their own pricing page. The exceptions are Profound, which quotes enterprise pricing through an account team after a seven-day trial, and Brandlight, whose pricing URL returns a 404 and whose every call to action is a demo request. Peec AI publishes prices but the page does not render them without JavaScript.

Open pricing data · as of 29 September 2026

What AI visibility tools actually cost in 2026

List prices are the small number. The real cost of AI visibility tracking lives in the meters — per-prompt fees, per-engine add-ons, per-credit surcharges — that only appear after you've signed up. We opened all fifteen pricing pages on 29 September 2026 and wrote down what was on them, including the two vendors that publish nothing. Quote it freely with attribution; we re-verify on every update.

One line worth quoting: published entry prices for AI visibility tools run from $20 to $800 a month as of 29 September 2026, almost all metered by prompts or credits, and two of the fifteen vendors publish no price at all. RankBull runs flat hosted plans from $29/month and is the only notable tool also sold as a one-time licence. Disclosure: this page is published by RankBull; every rival number is stated at list price and dated so you can re-verify.

Tool	Entry price	Mid / upper tiers	Metering & add-ons	24-month total	Price published?
RankBull	$29/mo (Starter, 10 prompts, 2 engines)	$79 Growth · $199 Scale — or $499 one-time self-hosted licence	No prompt packs: flat hosted caps with every provider cost included; the licence runs unmetered on your own keys	$696 at Starter — or $499 once	Yes
Rankscale	From $20/mo (Essentials)	$99 Pro (1,200 credits) · $385 Growth · $780 Enterprise	Credit-metered; Essentials limits not published	$480+	Partly
Otterly.ai	$29/mo (15 prompts, 4 engines)	$189 Standard (100 prompts) · $489 Premium (400)	Gemini, Claude and Google AI Mode are add-ons at $9–$439/mo each	$696 – $11,736	Yes
Knowatoa	$59/mo (Starter)	$199 Growth (adds API, MCP, Looker Studio)	Prompt cap not published on the pricing table	$1,416 – $4,776	Partly
Writesonic	$79/mo (50 prompts, 1 user)	$199 Basic · $399 Growth	Self-serve tiers cover 3 engines; the full platform list is Enterprise-only	$1,896 – $9,576	Yes
Semrush AI Visibility Toolkit	$99/mo billed annually (25 prompts, 1 domain)	Core suites $117–$456/mo; Enterprise custom	Per domain; extra users from $45/mo	$2,376 + add-ons	Yes
Trakkr	$100/mo or $1,000/yr (1 brand)	$500 Scale (10 brands, white-label) · Enterprise from $1,000/mo	50 prompts per brand on both self-serve tiers	$2,000 – $10,000	Yes
SE Ranking	~$174/mo effective (AI add-on $71.20 + Core plan $103.20, annual)	SE Visible standalone $99 · $189 · $355	Daily prompt limits by plan; Claude listed as coming soon	~$4,176+	Yes
Ahrefs Brand Radar	From $199/mo standalone	Or prompt packs $50–$250/mo on a base plan from $129	Per-check credits; a Claude check costs 8 credits where others cost 1	$4,776+	Yes
Scrunch AI	$250/mo annual ($300 month to month)	$417/mo annual Growth · Enterprise custom	3 seats and 5 page audits at entry; extra seats $25–$75/mo	$6,000 – $10,008	Yes
AthenaHQ	Free tier ($25 credit, 5 engines), then $295/mo	Enterprise custom (SSO, audit log, multi-region)	Credit-metered — every AI response costs a credit; API is a paid add-on	$7,080 after the free credits	Yes
Goodie AI	$399/mo Core (5 models, 120 prompts)	$999 Pro (8 models, 250 prompts) · agency plan $275	Model and prompt caps rise by tier; 13 models on Enterprise	$9,576 – $23,976	Yes
Evertune	$800/mo (Pro)	Enterprise custom	Caps at 100,000 prompts across 11 models	$19,200	Yes
Peec AI	~$95/mo (figure dated July 2026)	~$245 Pro · ~$495 Advanced · agency tiers from ~$245	3 AI models per plan; more are paid add-ons	~$2,280+ (verify — see note)	Partly
Profound	No public price	Enterprise quote; 7-day trial covers 50 prompts/day on 3 engines	Credit-based prompt tracking, quoted by an account team	Not published	No
Brandlight	No public price	Demo-led; pricing URL returns a 404	Not published	Not published	No

Sources: each vendor's own pricing page, read on 29 September 2026. Currencies as published by each vendor; Ahrefs shows different currencies by region. Two notes on this update: Profound no longer publishes the self-serve price we listed in August, and Peec AI published a pricing change on the same day we checked, so its figures carry a July 2026 date until we can read the live page. Vendors change pricing constantly — treat this as a dated snapshot and check current pages before purchasing. Corrections: ahmed@rankbull.io.

According to RankBull's review of sixteen AI visibility tools' own pricing pages on 29 September 2026, published entry prices run from $20 to $800 per month, two of the sixteen publish no price at all, and the median self-serve entry price is $100 — against a category that markets itself almost entirely on enterprise demos.
Method: each vendor's own pricing page, read by hand on 29 September 2026. No scraping, no estimates. Vendors reprice frequently — figures are a dated snapshot, not a live feed.

The pattern

The market bills by the question. We think that's the wrong axis.

Every meter in the table charges you more for asking more — more prompts, more engines, more models. RankBull refuses that axis twice: hosted plans are flat ($29–$199/month, caps published, every provider bill included), and the $499 one-time licence goes further — bring your own API keys and asking costs whatever the AI providers charge, at cost, typically a few dollars a month. See the honest trade-offs in our ranked comparison of LLM SEO tools, the AthenaHQ alternatives breakdown, or start with what AI visibility actually means — including what the subscription tools genuinely do better.

Free AI visibility report

See where you stand before you buy anything

Free scan: real ChatGPT and Gemini answers about your site, graded, with the fixes it's missing. No card, no metering — obviously.